Resume

Eric Ewalt
Gainesville, FL 32611 | 949-444-1445 | eewalt@ufl.edu
LinkedIn

Education

University of Florida, Gainesville, FL – May 2027
Bachelor of Arts in Business Administration, Marketing
Minor: Innovation | GPA: 3.52

Work Experience

Stephen C. O’Connell Center | Gainesville, FL
Crew Member | Aug 2024 – Present

• Provide event security, including bag checks and crowd control

• Assist in event setup, teardown, and cleanup

Cade Museum | Gainesville, FL
Marketing Intern | Sept 2024 – Dec 2024

• Managed social media and boosted engagement

• Scheduled posts and maintained branding

• Led outreach and market research

Freelance Landscaping Contractor | Barrington, IL
Landscaper | May–Aug 2022 & 2023

• Maintained 10+ acres of property landscaping

• Transported and laid heavy materials

Jamba Juice | Deer Park, IL
Shift Lead | June 2021 – June 2023

• Managed inventory, opened/closed store, and optimized labor costs

• Handled customer service and issue resolution

Moretti’s | Barrington, IL
Food Runner/Expeditor/Busser | Jan 2020 – Oct 2021

• Maintained dining areas and assisted with opening/closing duties

Leadership & Involvement

Spoon Club | Marketing Executive | Aug 2023 – Present

• Ran social campaigns for local food

• Produced video content and increased social reach

American Marketing Association (AMA) | Member | Aug 2023 – Present

• Attended workshops and marketing events

• Collaborated on real-world case studies

Body of Work

Project: Cade Museum Social Media Campaigns

• Context: Completed as part of my internship at the Cade Museum.

• Description: Designed Instagram reels, story highlights, and carousel posts to promote upcoming events and science workshops. This work was created to help the museum attract more visitors and engage families through playful, educational content.

• Demonstrates: Strong design thinking, content strategy, scheduling and planning, and real-world brand execution for a nonprofit educational organization. It also shows my ability to align messaging with a brand’s mission.

Project: Content Marketing Campaign Presentation (ENC 3252)

• Context: Created as a class project in ENC 3252 to develop a strategic content marketing campaign for Vermont Woods Studios.

• Description: I designed a full campaign plan including a SWOT analysis, signature story, KPI tracking, and a social media content calendar. The campaign emphasized sustainability and emotional storytelling.

• Demonstrates: My ability to think holistically and strategically. It also highlights my presentation skills, research abilities, and understanding of branding, storytelling, and performance measurement.

Project: Native Advertising Strategy Project (ENC 3252)

• Context: Created for an ENC 3252 assignment to conceptualize a native advertising campaign for a sustainable brand (Pacha Soap Co.).

• Description: I developed a mock sponsored article and accompanying Instagram content that blended storytelling with subtle brand promotion while maintaining journalistic integrity.

• Demonstrates: Deep understanding of content alignment, platform strategy, and ethical considerations in marketing. This project reflects my ability to blend copywriting with visual storytelling in a way that engages the audience authentically.

This semester has opened my eyes to what I consider marketing It's not only a possible career choice for me now it's something I think creatively, strategically, and in terms of people. Between school work and on-the-job training through internships I have learned so much better what goes into touching a group of people and leaving a mark.". Each project, whether building a content campaign or studying a target market, all of which taught me the importance of being more reflective and thoughtful with every decision that I make.
At the Cade Museum, I learned how to operate within brand parameters and yet come up with ways to make things creative and get content to feel like it's been refreshed. That balance to consistency with a pinch of originality is something that I will carry on. Working for Spoon Club was a completely different scenario. I was able to experiment with trend-driven content and see firsthand how important timing, tone, and culture are when trying to engage individuals online. I also gained an understanding of how collaboration can take a solid idea and make it great. Sometimes the greatest ideas come from just brainstorming with others.
One of the biggest things I have learned was to realize the significance of truly understanding your audience. With every project whether it was a real brand or just a theoretical one, I constantly had to ask myself: Who is this for? What do they care about? What will make them pause scrolling and actually trust me? That helped me to rise above superficial marketing and think about how to make things sound real and meaningful.

This semester also involved me developing some skills that are applicable in the real world. I learned to use Canva, Adobe Express, and social media scheduling tools more effectively. I wrote from short captions to longer content, and learned how to brainstorm quickly but purposefully. Those skills and the habit of editing purposefully are something that I know I will be using again and again.
Most of all, I learned the importance of being flexible. Not every idea is a home run, and criticism is not failure it's a chance to learn. I'm becoming more adept at seeing creative work as a process instead of something that will be accomplished once. I'm ending this semester with a more robust portfolio, a stronger voice, and a clearer sense of who I am as a creative. I look forward to continuing to grow and infusing every new project with energy, empathy, and strategy.